Markhz Motors customer privacy notice
Registered name: Markhz Limited
We are the controller of your personal data. For more information on controllers and their responsibilities please see our guidance on data protection principles, definitions, and key terms.
This privacy notice tells you what to expect us to do with your personal information.
- Contact details
- What information we collect, use, and why
- Lawful bases and data protection rights
- Where we get personal information from
- How long we keep information
- Who we share information with
- How to complain
Contact details
Email: enquiries@markhzmotors.com
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
- Names and contact details
- Addresses
- Date of birth
- Purchase or account history
- Payment details (including card or bank information for transfers and direct debits)
- Identification documents
We collect or use the following information for the operation of customer accounts and guarantees:
- Names and contact details
- Addresses
- Payment details (including card or bank information for transfers and direct debits)
- Purchase history
We collect or use the following information to prevent, detect, investigate or prosecute crimes:
- Names and contact information
- Customer or client accounts and records
- Video and CCTV recordings of public areas (including indoor and outdoor spaces)
- Call recordings
- Financial transaction information
We collect or use the following information for service updates ormarketing purposes:
- Names and contact details
- Addresses
- Marketing preferences
- Purchase or viewing history
- Records of consent, where appropriate
We collect or use the following information for research or archiving purposes:
- Purchase or viewing history
- Records of consent, where appropriate
We collect or use the following information to comply with legal requirements:
- Name
- Contact information
- Identification documents
- Financial transaction information
- Any other personal information required to comply with legal obligations
We collect or use the following information for recruitment purposes:
- Contact details (eg name, address, telephone number or personal email address)
- Date of birth
- National Insurance number
- Copies of passports or other photo ID
- Employment history (eg job application, employment references or secondary employment)
- Education history (eg qualifications)
- Right to work information
We collect or use the following personal information for dealing with queries, complaints or claims:
- Names and contact details
- Address
- Payment details
- Purchase or service history
- Video recordings of public areas
- Relevant information from previous investigations
- Customer or client accounts and records
- Financial transaction information
- Correspondence
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
- Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
- Your right to erasure – You have the right to ask us to delete your personal information. Read more about the right to erasure.
- Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
- Your right to object to processing – You have the right to object to the processing of your personal data. Read more about the right to object to processing.
- Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data
portability. - Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using the
contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply,except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: collecting and using personal information such as names, contact details, addresses, payment information, and purchase history to provide you products, services, and related support. This information allows us to process orders, manage warranties, schedule appointments, communicate important updates, and verify identity to prevent fraud. The benefits of processing this information include: Ensuring you receive the correct product and service, protecting you from fraudulent transactions, and maintaining accurate records to provide high-quality service. We have carefully considered the potential impact and believe that these benefits outweigh any minimal risk to your privacy. We limit the data we collect to what is necessary, handle it securely, and do not use it for purposes unrelated to providing our
services and goods.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: collecting and using personal information such as names, contact details, addresses, purchase history, and payment information to operate customer accounts and manage vehicle guarantees. This information allows us to accurately track warranties, provide timely
updates, handle service requests, and resolve any issues related to guarantees. The benefits of processing this information include: Ensuring you receive the correct support for your vehicle, maintaining accurate records for effective service delivery, and protecting both you and the dealership from potential errors or disputes. We have carefully assessed the potential impact and determined that the benefits of providing reliable service and managing guarantees outweigh any minimal privacy risk. We only collect the information necessary for these purposes and handle it securely, ensuring it is not used for unrelated activities.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information to prevent, detect, investigate or prosecute crimes are:
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: collecting and using personal information such as names, contact details, purchase history, financial transaction information, and CCTV footage of public areas to prevent, detect, investigate, and report criminal activity. This includes protecting our customers, staff, and business from fraud, theft, or other unlawful activity. The benefits of processing this information include: Ensuring the safety and security of people and property, preventing financial loss, and supporting law enforcement when required. We have carefully assessed the impact and determined that the benefits of crime prevention and security outweigh
any minimal privacy risks. Data is only collected and used when necessary, handled securely, and not used for unrelated purposes.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for service
updates or marketing purposes are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: collecting and using personal information such as names, contact details, purchase or viewing history, and marketing preferences to provide service updates and relevant promotions to our existing customers. This information allows us to send timely reminders about
vehicle servicing, inform you about products or offers relevant to your vehicles, and improve our services based on your needs. The benefits of processing this information include: Helping you maintain your vehicle, providing information that may be useful, and ensuring efficient communication. We have carefully considered the impact and determined that the benefits of maintaining accurate, relevant communication and improving customer service outweigh any minimal privacy risks. We only collect the information necessary for these
purposes and handle it securely, giving customers the option to opt out at any time.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for research or archiving purposes are:
- Legitimate interests – we’re collecting or using your informationbecause it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:collecting and using personal information such as purchase history, service records, and anonymized customer trends to analyze business performance, improve our services, and maintain accurate records for internal reporting and archiving. This information helps us understand customer preferences, optimize stock selection, and ensure that we continue to meet customer needs effectively. The benefits of processing this information include: Providing better services, making informed business decisions, and maintaining accurate historical records. We have carefully considered the potential impact and determined that the
benefits of improving our services and maintaining accurate records outweigh any minimal privacy risks. We only collect the information necessary for these purposes, anonymize data whenever possible, and handle it securely.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for legal requirements are:
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for recruitment purposes are:
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: collecting and using personal information such as contact details, employment history, education history, right to work information, and relevant references to assess candidates fairly and efficiently during the recruitment process. This allows us to identify suitable candidates for roles, make informed hiring decisions, and ensure the safety and integrity of our workplace. The benefits of processing this information include: Selecting candidates who are qualified and suitable for the role, protecting staff and customers by ensuring a safe and trustworthy workforce, and maintaining efficient recruitment procedures. We have carefully
considered the impact and determined that the benefits of processing this information outweigh any minimal privacy risks. Data is only collected where necessary, handled securely, and not used for unrelated purposes.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:collecting and using personal information such as names, contact details, addresses, payment information, purchase and service history, correspondence, call recordings, photos, and relevant records to investigate and resolve customer queries, complaints, or claims efficiently and fairly. This information allows us to understand the issue, respond promptly, and take appropriate action to resolve disputes. The benefits of processing this information include: Ensuring you receive accurate and timely responses, maintaining trust in our services, and preventing or correcting errors. We have carefully considered the potential impact and
determined that the benefits of resolving queries and complaints outweigh any minimal privacy risks. We limit data collection to what is necessary, handle it securely, and do not use it for unrelated purposes.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from
- Directly from you
- CCTV footage or other recordings
- Publicly available sources
- Suppliers and service providers
How long we keep information
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including providing services, meeting legal, accounting, and regulatory requirements, resolving disputes, and enforcing our agreements.
In general, this means:
- Accounting and financial records are kept for 6-10 years
- Ownership records are kept for up to 6 years after the date of sale.
- Marketing information is retained until an individual withdraws consent or opts out, or after 5 years of no activity.
- Enquiry and communication records are retained for a reasonable period to allow us to respond to queries and maintain accurate records.
- CCTV footage is retained for a limited period, typically up to 30 days, unless required for the investigation of an incident or legal matter.
When personal information is no longer required, it is securely disposed of.
Who we share information with
- Professional or legal advisors
- Relevant regulatory authorities
- Organisations we’re legally obliged to share personal information with
- Suppliers and service providers
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113